Campaign

Let’s defeat breast cancer together. Husbands, sons, brothers, and fathers are encouraged to support their wives, mothers, sisters, and daughters in this important cause.

Pakistan has the highest incidence of breast cancer in Asia, with an estimate that 1 in 10 women may develop breast cancer during their lifetime.

The Aga Khan University Hospital provides comprehensive breast cancer care through a multidisciplinary approach, covering everything from diagnosis to survivorship under one roof. The outcome of breast cancer largely depends on the stage of the disease. A smaller tumor usually requires less extensive treatment, involves lower costs, and results in better survival outcomes. It is important to understand that early breast cancer often does not cause symptoms and may not be detected through self-examination or even by a professional exam.

Screening mammograms play a crucial role in early detection. Women are advised to undergo screening mammograms every year after the age of 40. Those with a family history of breast cancer or other risk factors may need to start screening earlier based on their doctor’s advice.

You can participate and protect your loved ones in the following ways:

• Take part in an online quiz competition to test your knowledge about breast cancer and get a chance to win a gift voucher from a leading fashion brand.

• Avail a special offer on screening mammograms at a discounted price for a limited time period.

• Participate in Pink Awareness Fridays by wearing a pink item such as a mask, tie, shirt, scarf, or jewellery, or by dressing entirely in pink.

• Take pictures and share them, as selected entries may be featured on official platforms.

• Watch health awareness videos to learn more about breast cancer, helping in early detection and improving chances of full recovery.

• Join live sessions with expert panels to gain deeper insights and professional guidance.

• Avail special discounts on consultations with breast surgeons at selected locations.

• Participate in a step challenge by walking 10,000 steps or more within a specific day and tracking your progress using a mobile phone or fitness device.

• Submit your step record to qualify for a lucky draw, where selected winners may receive free screenings or consultations.

Participation in these activities is voluntary, and individuals are encouraged to take part responsibly while prioritizing their health and well-being.